A top-class investment group of China has introduced the most costly, diverse and innovative kind of advertising campaign that has ever been conducted outside Pakistan for promoting Gwadar as the investment destination and for inviting attention towards the future centre of economy and its related activities in the South Asian country.
A total of hundred symbolic red coloured double-decker buses are running throughout the seventeen routes in London—England. The buses are provided with a beautiful banner which reads “Gwadar—The Gateway to Emerging Pakistan”.
Gwadar—is the port city in the province of Baluchistan in Pakistan. It is currently being built and developed with the cooperation of China under China-Pakistan Economic Corridor (CPEC). The project has the capability and potential to give competition to Dubai.
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The campaign currently running in London is sponsored by the China Pak Investments Corporation (CPIC). The campaign has the potential to reach out to or create an impact on a minimum of ten million people. The buses featuring the banner would be run for a month-long duration.
Stuart Reid—Chief Operating Officer—One Investments Limited, during an interview to a private channel said that the “Red Gwadar Buses” have been introduced in Zone 1 of the Central London—which is the heart of the world’s financial capital. The buses would reach out to Zone 4 for celebrating Gwadar.
He further said that as per the company estimation at least ten million of the world’s most significant people would see these red buses while walking in the most expensive localities of the Central London from Oxford Street to the Park Lane and Buckingham Palace to the Parliament Houses and the Lords in Westminster.
He added that Pakistan and Gwadar have been placed on the highest possible platform in the most leading neighbourhood of London—the city where most of the billionaires of the world reside, which witnesses over $5 Trillion in per day financial transactions.
As per Reid, the objective of this campaign is to promote Gwadar as the emerging economic hub of South Asia on the global platform.
Pakistan is all set to become the twentieth largest economy in the world by 2023, among the fastest growing economies of the Asian region.