One of the many intriguing apps that the firm maintains is Google Arts & Culture. This one offers a digital gateway into museums, cultural practices, art, and other wonderful things from throughout the world for those who have an artistic bent. Although it’s a very small addition to Google’s app library, its new symbol made headlines earlier this year. Google, however, has altered the emblem once more without offering a justification.
The new icon for the Arts & Culture app debuted in January of this year and incorporates the four major colors of the Google app: red, green, blue, and yellow. The icon was difficult and crowded due to the ampersand style and the usage of four colors on a white backdrop. Even worse, the same color palette is used by several other Google applications, including Maps, Gmail, and Files. Shapes alone are insufficient for originality, but it makes Google services look like a unified whole.
The Arts & Culture app’s Play Store listing only displays the multicolor icon, however according to 9to5Google, installing the most recent version from the store displays a new app icon. Overall, the ampersand design is kept, but the icon is pure white and devoid of all the distracting colors. To improve visibility, Google changed the icon’s background from white to black.
The same icon is used for the app’s animation splash screen, which changes into a plain outline of the black ampersand shape against a white background. The Arts & Culture website banner has also been updated with the new icon by Google, so the Play Store listing will soon follow suit.
When a child gets caught telling their first lie, watching Google change this app’s icon is like watching the color leave their face. Google does not support this modification with logic, in contrast to a child. We can only assume that the alteration may have been brought about by the multicolor icon’s unfavorable reception.
Google still has a major problem on its hands, despite the new icon being undoubtedly better than the previous one with numerous colors. The business appears to have three separate coloring schemes for app icons. The four fundamental colors from the Google logo are used by most programs, including Maps, Gmail, and Files. Other apps, including Contacts, Keep, and YouTube, utilize one primary color with a few others added as accents. A few icons, like the new icon for Arts & Culture, are monochromatic. On the one hand, this mismatch makes it difficult for users to connect these apps with Google, but on the other, the randomness fits in nicely with the company’s image.
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