Google’s Gmail mail service is undoubtedly one of the most important offerings from the California search engine giant and on the web as a whole. Gmail is correspondingly well-known, and the logo of an M, which is reminiscent of an envelope, is known to many.
But the Gmail-M is being retired, at least in its previous or current form. Because as per reports, Google will replace the “iconic” envelope logo with a new one that better fits the rest of Google’s designs. This means that the new M takes up the colors of the Group’s main logo (and adds dark red).
This also means that the new Gmail-M stands in a row with the logos of Google Maps, Google Photos, Chrome, and other products of the group. Fast Company describes how difficult a logo change can be: Because there you have details on how it came about. So Google has considered eliminating the M altogether as well as deleting the typical Gmail red.
M has to stay, envelope Gone
In the course of user surveys and other studies, however, Google discovered that the M is essential, but not the envelope. That is why the M has now been designed as it will be seen everywhere now or soon. However, the new logo does not only have friends: Many believe that it cannot be distinguished from other logos of the company and if you put all the blue / green/red/yellow variants next to each other, then there is certainly something to it.
The redesigned Gmail logo isn’t everything. Because in the course of the changes, Google has also renamed G Suite. The new name is Google Workspace and certainly better represents what this package of offers actually is, namely a collection of essential tools for work. That was certainly a background for the redesign of Gmail, as the old logo of the service would have looked like a foreign body next to that of Drive, Docs, and Co.