The National Tourism Coordination Board (NTCB) on Monday took the decision of establishing an inter-provincial tourism committee for branding Pakistan internationally.
The decision to this effect was taken during the second meeting of the board in regard to the directives of the Prime Minister—Imran Khan for improving the coordination among the federation and provincial authorities.
The meeting was led by the Special Assistant to Prime Minister on Overseas Pakistanis—Syed Zulfiqar Abbas Bukhari.
The idea was supported by the members of Punjab, Baluchistan, Khyber Pakhtunkhwa and Gilgit Baltistan for setting up such a platform for boosting the tourist destinations of Pakistan at various international travel trade shows.
Zulfikar Bukhair instructed the provincial authorities to recognize and make the documentaries for attracting the tourist spots for presenting the good image of the country abroad.
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The meeting participants assured of forming an endowment fund for the making of documentaries of the current tourist resorts and not yet explored scenic areas.
Stressing on the lack of resources being experienced by the provinces, they lauded the chairman about the policies, operations of the concerned provincial tourism departments and the recognition of new tourism locations.
He informed that the federal government was all set to facilitate the provinces and assist in developing the road infrastructure leading to the tourist destinations.
He showed satisfaction with the policies framed out by the provinces for giving a boost to the tourism industry of Pakistan. He highlighted to focus on cultural, adventure and religious tourism.
He remarked that they have got tourism policies and authorities made in the concerned provinces, all they need is a vision, direction and resources for making Pakistan a brand in international tourism.
Bukhari also stressed on the importance of engaging private investors in the development of accommodations and hotels for local and international tourists.
He added that the private sector is all ready to invest in the hotel industry, he added that the next stage is to channel their investment in the progress of the tourism resorts.