Ford Strategies to Invest in Electric and Hybrid Cars and Trucks – Research Snipers

Ford Strategies to Invest in Electric and Hybrid Cars and Trucks

The Ford logo is seen on a car in a park lot in Sao Paulo, Brazil June 2, 2017. REUTERS/Paulo Whitaker

Ford is the United States second best automaker. Jim Hackett, CEO Ford recently announced to investors that Ford intends to slit the costs of $14 billion in the following 5 years. He further added that the major investment chunk would be shifted from sedan and combustion engines towards the development of electric and hybrid cars and trucks.

Hackett and other Ford executives believe that the savings would not be noticeable in the account details of Ford initially but will show up by 2019 and 2020.

During his two hours presentation, Hackett said that Ford would welcome business partnerships for distributing the risks and expenses of experimenting with new technologies and services while at the same time making revenues from the selling of trucks and sports cars in North America. He mentioned some of the alliances of Ford made worldwide like Ford’s partnership with Mahindra an Indian automaker or with Zotye a Chinese electric vehicle maker or with a ride services company Lyft to arrange future self-driving Fords.

Ford’s objective is to reach 8 % operating boundaries and to get greater returns than the investment cost. In January a financial forecast for the year 2018 would be presented. According to Bob Shanks, CFO Ford the 8 % goal attainment could take up to 2020 or later.

Shifting to all-electric vehicles is not a good decision as per other automakers. Hackett responded to them by saying that Ford would still be having internal combustion engines in a third of its vehicles till 2030 – the same year a few European governments have announced to ban petroleum-fueled vehicles.

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Hackett chaired his place in May after his predecessor Mark Fields. He assured investors that after 100 days’ time he would be informing them that how he intends to improve Ford to sustain and grow in the auto industry as the industry is getting more digitalized, electric and less inclined towards the sale of one car at a time.

After Hackett took over in hours there were changes in the shares not reportable but some.  This Tuesday a 2.1 % rise has been reported in Ford’s shares along with other automotive stocks. This is considered as the uppermost sales pace in years. Nevertheless, since July 2014 Ford’s share price is low by 30 %.

Ford’s production unit of Ford Focus Compact cars has been moved from Michigan to China. Hackett made this decision. He also hired an outside man, Jason Luo to run and manage Ford’s operations in China, the biggest car market at present. Ford is also looking for partnerships in China to expand its business in electric vehicles.

Built-in modems and mobile internet connections are one of the areas Ford is trying to catch up on. By 2019 Ford intends to install them in all U.S. cars and by 2020 in all global vehicles.
General Motors a competitor had already been working on this since 2015.

The $14 billion cost reduction would be acquired from $10 billion material cost and $4 billion from the decreased labor costs.

In the next five years, Ford has announced the launch of 13 novel electric or hybrid vehicles. Ford intends to cut expenditure on internal combustion engines by a third by 2022. It plans to spend this cut down amount on the expansion of electric and hybrid cars.

Jim Farley (Head of Global Markets), while conversing with investors said that Ford is carefully weighing the gainful and nonpaying businesses in Latin America and Europe and is looking for alliances there. He also said that Ford wishes to make battery sustainable money-making BEV (battery electric vehicles) for units where a strong profit is present.

President of Global Operations, Joe Hinrichs said that the making of electric vehicles needs less monetary investment and 30 % decreased labor hours on each car.

General Motors announced this Monday that it intends to release 20 electric cars by 2023.

Hackett also mentioned in his presentation that another way of cutting costs would be to offer fewer modifications in Ford’s car models. For instance, Ford Fusion midsize sedan is offering 35000 blends of structures, colors and powertrain choices. The future models would only offer 96 variations meaning less investment on the designing, making and storing of parts.

He said Ford’s future factories would have more robots and less space so that the time to make one car would be reduced by 20 %.