Ford made waves as of late when it declared it would quit delivering autos (with the exception of the notable Mustang) – for SUVs, trucks and other expansive vehicles – for the United States. It was certifiably not a major astonishment and on the off chance that anything it was normal since SUV and truck deals are developing while auto deals plunge. Yet, there’s another huge change going ahead at Ford: the move to electrification.
The automaker is acclimating to a quickly changing car world. That implies dropping vehicles that never again offer (autos) and ensuring that its lineup is electrified. Moving far from autos and at the same time going electric may appear to be unreasonable (it takes more energy to move all that additional weight), however SUVs and trucks offer more battery space and customers have voted with their wallets that they need the room these greater vehicles give.
Those days are over (or at least coming to an end). Instead, in his view, adding a battery to a car should make it better for drivers. “Let’s make them awesome. Let’s amplify what’s best about that for that user group and really make awesome vehicles.” The automaker is no longer seeing high mpg and battery-powered cars as a government-mandated necessity. Instead, EVs and hybrids have become an opportunity to appease a market hungry for technology and a greener lifestyle.
That incorporates bringing the “marvelous” 300-mile extend Mustang-propelled little SUV (codenamed Mach 1) to a dealership close you in 2020. From that point forward, the organization will present 40 electrified vehicles (16 of which will be EVs) worldwide by 2022.
This new bearing and energy about energized vehicles is a touch of a turn around from 2016, when previous CEO Mark Fields shared his worries that EV deals were delicate. That is notwithstanding Tesla Model 3 pre-orders hitting more than 300,000 a couple of months before his comments.
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