After Apple, now Google is working on its new update that will contain the App Tracking Transparency tool. This tool will permits users to control their privacy in the best manner. According to a Bloomberg report, Google is creating something similar to prevent cross-app tracking on Android devices. However, the feature is still in the early stages of development.
A representative for Google stated that “ they are always finding ways to work with developers to upgrade the bar on privacy while enabling a healthy, ad-supported app ecosystem.”
Whereas, some other sources disclosed that the company actually wants to maintain the balance between privacy-conscious users and developers and advertisers’ financial needs.
Google is one of the richest digital ad companies in the world, who annually ranks more than $100 billion. Most of this money comes by targeting Android as it has millions of consumers around the globe.
Therefore, often if the user was searching for a commodity on Google Chrome, the same commodity would also show in an ad banner of other applications, no matter how simple that thing is.
Mehak is professional writer and editor at Research Snipers, she has a keen interest in current affairs, business and technology, She works as junior news editor at Research Snipers.