First-ever ‘Self Service’ banking on WhatsApp has launched in Pakistan by JS Bank Limited. JS Bank has collaborated with Infobip to launch this banking channel.
Infobip is a worldwide leader in omnichannel engagement and WhatsApp Business Solutions.
The service will enable the JS Bank users to explore different products and services of the bank, locate branches of the bank, ATMs, JCash agents, and to lodge any complaints.
The statement issued by the bank said the service is “completely free to use with no registration process.”
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Adding, “To initiate a conversation, users simply need to send a message on +923487003000. WhatsApp messages are encrypted and the green badge next to the JS Bank name in the chat window ensures customers are engaging with a business’ verified account.”
Users anywhere around the world can access the self-serving banking channel.
The agreement to launch this Self-Service Banking on WhatsApp was signed by the President and CEO JS Bank Basir Shamsie and Company Secretary Infobip Guray Ozturk.
JS Bank President and CEO Basir Shamsie said, “As a customer-focused bank, it’s our duty to ensure that our customers are provided with the means to carry out banking services through any channel they desire. We are constantly seeking new ways and opportunities to meet customers at their preferred touch points and will ensure our customers are actively engaged on WhatsApp.”
JS Bank Chief Digital Officer Khurram Shaikh said that the aim is “to provide consumers with an unparalleled digital experience and to provide them with financial solutions and services in line with their needs. Innovations like chat banking on WhatsApp pave the way forward for consumers to gain confidence and trust in digital transactions”.