First-Ever Online Food Festival Launches in Pakistan

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Foodpanda in collaboration with GroupM is launching Pakistan’s first ever online food festival. This is a revolutionary step in the food industry of Pakistan. The title sponsor of the festival is Pepsi. “Pepsi Online Food Festival” will enhance Pepsi’s association with the event.

Saad Khan, Marketing Director, Beverages PepsiCo, Inc. | Pakistan & Afghanistan BU said, “Pepsi is an iconic brand with a heritage flourishing over 50 years in Pakistan and it is only natural that as an iconic brand, Pepsi gives the people of Pakistan this first of its kind, disruptive and memorable experience.”

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 The online food festival is to be held in Karachi from 29th April to 5th May 2019 in collaboration with Foodpanda. The event will operate in the City of Lights for 7 days. Many brands and eateries will come together to offer amazing discounts and deals to Karachi citizens.

The festival will feature 2000 vendors and 10 novelty vendors

Amna Khatib Paracha, GM Digital, GroupM said,  “At GroupM, we are always a step ahead in understanding and shaping the digital landscape of Pakistan. We will continue to showcase our leadership in terms of Expertise, Partnerships and thought Process.”

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