Apple has launched its first TV series. The long-awaited TV series started screening on Tuesday. The series is a reality show about a world that is essential to technology giant’s trade. It is called “Planet of the Apps,” and its aim is to tell the masses how an app is build. It is a 10 episode unscripted series with resemblance to ABC’s Shark Tank. Apple wants to add video programming to its music streaming service. This is important to appeal to more audience and attract new subscribers. The first episode of this reality show was released on Tuesday 9 p.m.
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Apple is an emerging market in TV series, in competition with Netflix and Time warner that have already proven their ground. The world was looking forward to Apple’s entry in original TV series arena.
The first episode would be available on show’s website as well as on ITunes. Upcoming episodes would be placed on Apple Music and be available to the service subscribers.
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The content of the show is about how contestants want to get acknowledgement from celebrity mentors on their product. They have 60 seconds for this. There are advisors who help developers in achieving this.
The problem with many talented people is that they don’t know how to build up on their ideas. The reality show by Apple guide people on this as per Apple Vice president Eddy Cue.
Apple is working on other live programming which includes a version of “Carpool Karaoke” segment from James Corden’s CBS show. Apple would launch this series on August. Also two documentaries are in pipeline, one about Sean Combs and another about Clive Davis which would on air in few months.
The TV series would also change the perception of people that App developers are just white hunks in suits. They go through development, growth and loss as well.