Facebook on Friday made an announcement that it would be needed for any political advertisements on its platform to mention that who is paying for the message and it would then be verifying the identity of the payer, in a bid to control the outside election interference.
The social networking giant, which is under fire for permitting the manipulation of its platform in the 2016 election, said that the new policy would be needing any messages for the candidates or public problems to include the label “political ad” along with the name of the person of the entity paying for it.
In response to a comment on his post, Mark Zuckerberg mentioned that he is aware that 2018 has got major elections throughout the United States, Brazil, Pakistan, Mexico, India, Hungary and many other nations. He said that they are working on rolling their AI tools out everywhere and in all these languages.
The Facebook CEO also said that they have more work to do here and would be continuing to work hard for defending against them. He added that there are the Mexican presidential elections, then there are big elections in Brazil and India. There would also be elections in Pakistan and Hungary and a number of other nations and the United States midterms.
Facebook made this announcement as Mark Zuckerberg gets ready to appear before the Congress next week for responding to questions regarding the harvesting of personal data on eighty-seven million users by a British political consultancy working for the presidential campaign of Donald Trump.
Zuckerberg on his Facebook page wrote that these measures would not stop all the people trying to fool the system. However, they would make it a lot harder for anyone from doing what the Russians did during the 2016 election and use fake accounts and pages for running ads.
Another Facebook statement stated that the changes would assist in improving the transparency and accountability of the network.
The statement added that for getting authorised by Facebook, the advertisers would be required to confirm their identity and location.
Advertisers would be banned from running political ads—electoral or issue-based without authority.
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