The Reels feature in Instagramis an editor that helps you shoot 15-second videos. You will be able to share them in the same way as regular stories with your friends and followers.
Instagram Reels became available to most users in August of last year. Many users have noticed the similarity to the TikTok app. However, despite the similarity, these two video formats from two competing social networks are not at all identical.
Unlike IGTV, Instagram realized that for Reels to be used regularly and effectively, the feature must be built into the existing application interface. In this respect, Reels is very similar to Stories – even access to the function is carried out through the same camera.
Here’s what you need to know about Instagram Reels:
– These are short videos in 9: 16 format.
– Length from 3 to 15 seconds.
– You can shoot them directly in the app, or download them from your device’s photo gallery.
– The video can be shot in whole or in segments.
– Reels can only be downloaded to mobile devices (in the app for smartphones or tablets).
Most likely, you have already seen Reels on Instagram, even if you did not realize it yourself. You can upload them to Stories and even to the feed, in addition to a special tab in your profile. You may even find them interesting. Reels are everywhere!
You can recognize them by the icon in the lower-left corner when they are in the feed, or the upper-right corner when you are looking in someone’s profile. If someone you follow has posted Reels, you’ll see it by flipping through the feed.
Instagram Reels on Facebook: Why it is so attractive?
Facebook introduced a new feature in December 2020. Now Instagram users will be able to share their Reels in the Facebook news feed and Facebook Watch. It became extremely popular from the very first day of its work, both among experienced Facebook users and among newcomers – those who began to actively use Facebook after the creation of such a feature.
The main “trick”, which introduced the developers of Facebook is the ability for users to upload their Instagram Reels in the tape Facebook. Instagram users will be able to view them directly, without linking them to any Facebook account, and only under their own Instagram username. Already, Facebook has made the Reels download available to more than 3 billion users, which is great for expanding the use of both apps. According to the 2021 data, the growth in the use of Reels on Facebook is most observed in India.
If the feature discussed in this article is still not available in your country, but you already want to use it, then there is an effective way out – VPN! All you need to do is install the VPN app and change your geolocation. You can read about some absolutely free VPNs here and choose the one that suits you the most.
Adding the ability to share your Reels on Facebook is an effective step aimed at increasing the audience potential in these social networks. While there is a high chance that Facebook won’t be able to beat TikTok in terms of integration, but the newly developed feature will definitely help the app in terms of greater engagement.
How Instagram Reels can be used to promote your business on Facebook and other social networks.
Now that you know what Reels is, let’s talk about how you can use this feature for your brand or company’s purposes. It is worth mentioning that not all Reels (or tiktoks) are just dancing and music. In fact, business accounts can’t even use music in their videos.
If your company offers tutorials, FAQs, step-by-step instructions, or tips for using products, you can create similar videos for Reels. You have the opportunity to post backstages and videos with staff to show what the company does.
If you work in the fashion industry, Reels is a great tool for showing off looks, combinations of outfits and styles.
Stop-motion videos, in which one scene ends and moves on to the next, are extremely popular. If your product requires assembly, make a fun video with the process or a step-by-step guide on how to assemble the product from start to finish.
Let’s be honest, most people when watching short videos will not pay attention to the signature, especially a long one. To accurately convey a specific message to the audience, duplicate it with text or audio in the video itself. Now you know what ‘Reels’ is on Instagram and how to share it on your Facebook. Use this feature to express yourself even more creatively. Share unusual videos with music and effects with your friends. Look for new customers and expand the boundaries of your business!
Manager at Research Snipers, RS-NEWS, Digital marketing enthusiast and industry professional in Digital Marketing, Social Media, Business News, and Technology News, with vast experience in the media industry, I have a keen interest in business technology, News breaking.