Facebook has launched #SheMeansBusiness program for female entrepreneurs in Pakistan. In Islamabad, Facebook has launched the program with Universal Service Fund (USF) and in Lahore, it is launched with Punjab IT Board (PITB). The aim of the program is to help women entrepreneurs acquire knowledge, expertise, skills, technology, and connections to develop their business online.
Over the next 3 years, Facebook’s #SheMeansBusiness collaboration with USF and PITB aims to reach over 20,000 women all over Pakistan.
#SheMeansBusiness has established itself in 21 nations since its advent in 2016. Also, it has successfully trained over 42,000 women entrepreneurs.
Clair Deevy, Director of Community Affairs, APAC said, “When women do better, we all benefit. More women are employed, more role models are created, and there is stronger diversity. Women are doing amazing things on Facebook around the world with the support and encouragement of the #SheMeansBusiness community. Our partnerships in Pakistan with USF and PITB will hopefully help inspire and empower more Pakistani women to start and grow a business.”
All around the world at least 43% of the active small businesses Pages on Facebook are run by women. In 2017 the percentage increased by 21%.
CFO of USF, Harris M Chaudhary spoke at the #SheMeansBusiness launch in Islamabad and said, “#SheMeansBusiness is a great initiative and an excellent opportunity for USF ICT for Girls Program, and using a ‘train the trainer’ approach enables the female student beneficiaries to learn the tools and techniques for running their own businesses.”
Adding, “The training involves important topics like Digital Safety which creates awareness on issues like protecting identity theft and using the internet responsibly and safely. Making these girls financially independent in a safe environment is the core objective of the USF program and this collaboration with Facebook will go a long way in enabling the socioeconomic development of women in Pakistan.”
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.