Wall Street Journal (WSJ) has reported that Facebook is currently developing an app that will be used with STB’s Set-Top TV Boxes including Apple TV.
Social Media Giant has been found in organizing discussions with profound Media companies in order to initiate the plans.
What Facebook Is Trying To Do
Facebook is planning to expand its horizons into TV market by creating strategic alliances with broadcasters and media groups. Currently Facebook advertising revenue is not what this social media giant can do; Facebook’s annual advertising revenue was reported to $17.08 billion whereas Google’s online advertising revenue was $67.39 billion in 2015.
STB TV boxes will allow Facebook to penetrate in mainstream media with their video advertising products. Video advertising will fetch more revenue from the market and advertisers will pay more for video ads that can cover the social as well as TV market.
Read About: Facebook video advertising discrepancies
Is It Going To Be A Facebook Social TV?
Facebook live feature is becoming more competitive in social fronts, many other companies provide this feature and cover major sports and other mega events. This app by Facebook is expected to integrate live feature and allow users to search watch and comment real-time.
Facebook is expected to surge its revenue phenomenally in advertising category after rolling out this incredible app and features. Advertisers are also expected to see improvements in Facebook advertising arena.
image via: Kinetic Knowledge