EFU wins the best digital innovation award 2018

The EFU Life Insurance Limited, one of Pakistan’s leading life insurance firm has won the best digital innovation award for 2018 at Pakistan Digi Awards, the company has won the award for its mobile app facilitating agents.

The award was collected by the Chief Operations Officer (COO) and Executive Director, Zain Ibrahim, Technology head Ashfaque Ahmed and Ahmar Hasan Senior Manager Innovation. The award-winning mobile app facilitates sales agents to get hands-on real-time policy information, help in documents collection, trigger renewal notifications and allow electronic premium payments from credit/debit cards of customers on the go.

The EFU Life insurance app is the real example of digitization of services a firm can offer, Pakistan’s digital transformation initiative requires these kinds of innovative measures in business as well as the public sector in order to truly transform the country and align its digital landscape.

The new PTI government is also focused on digital transformation program, under this program the government is planning to invest $2 billion.

The “Digi Awards” is Pakistan’s unique award that recognizes digital efforts which creates a significant impact on businesses and the individuals in the society with innovative ideas and creative work.

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