Social media is the big opportunity for every small business and big business to avail advertising from. It helps in promoting to the targeted audience without any major advertising costs associated with it. Social media if used effectively is the most imminent tool in propagating the word of your business out. However, not many people have an idea on how to use social media to generate consumer engagement and interaction. Many do not fully take advantage of the vast opportunity and in turn, are devoid from major business profits. Here are some tips that you can use to get the most of your social media advertising.
Make yourself standout
If you’re running a campaign on social media then be sure to make yourself recognizable. One thing you can use to make yourself prominent out there is a proper campaign color scheme. A proper hashtag also helps in making yourself recognizable. All of this contributes to the presence on social media and increases brand recall. If people are able to recall anything about your brand then your campaign has succeeded.
Use pictures and videos
Not many people have the time to read long texts. You need to grasp the attention of the audience quickly. Pictures and six second videos are the most clever way to do so because they hit the accurate retention span of the people. Videos and pictures are also more engaging as compared to long texts elaborating what your brand is offering.
Give out incentives through social media
Incentives are one of the best ways to boost your page presence on social media. Hold giveaways or surprise online flash sales are the best way to engage people. They will also result in a lot of followers and likes on your presence. It would mean that more people will see your brand on their newsfeed.
Collaborate, collaborate and collaborate
Okay so I cannot emphasize enough on the idea that you need to collaborate with businesses that are similar to yours. Not only does this help in giving out a positive friendly brand image but it also helps in engaging other brand consumer with your brand as well. Project the image of your brand as super friendly among other brands as well. You’re competitors are not your enemies but are potential ways to gain more consumers at your end.
Reach out to people individually
The current business era is all about customer service. If you respond to your customer queries on time and in a friendly tone then they are more likely to promote your business further. Your brand reaching out to other audiences on an individual basis makes them feel special. If they associate a certain special feeling with your brand then they are more likely to use your services.
Brand perception is the key
Your brand values and core methodologies are the ones that will take you forward. In order to build better brand perception do not cater to everyone on the internet. Rather, choose very carefully the type of audience and people your service delivers too. In this way defining your niche will help in bringing about more business opportunities. Mass marketing is dead and in current time, individual marketing is the key to a more prospering business. In today’s consumer environment brand survival is through maintaining perceptions that aid profits.
Image via Inc