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EA aims at cloud based gaming

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Publisher Electronic Arts is chipping away at introducing its large catalog of video games to the cloud, it was made public Saturday during its E3 press conference.

“The greatest disruption to the consumption of entertainment media in the last five years is the combination of streaming plus subscription,” said EA CEO Andrew Wilson. “As consumers, watching movies, watching TV, listening to music, reading books has never been easier. And we believe that disruption is going to have a profound impact on our industry in the next few years.”

Once the service hits mainstream, Wilson promised individuals to be able to game anywhere and anytime. While the technology isn’t “full market primetime yet,” he said it’s a promise of what EA hopes to bring to gamers in the time to come. The publisher is running a demo this week. All of its games are streaming in full HD from the cloud to multiple devices.

The public announcement by EA came in a month after it acquired cloud gaming technology assets and personnel from GameFly. GameFly is an organization based in Israel and will join the gaming giant’s functional teams, including their central organization for operating EA’s Origin service.

In other news, Ubisoft is also venturing to the cloud based gaming.  Co-founder and CEO Yves Guillemot recently said he believes game consoles only have one more generation left in them before they fade away to be replaced completely by the ability to stream games to a multitude of platform-agnostic devices. “I think we will see another generation, but there is a good chance that step-by-step we will see less and less hardware,” he said. “With time, I think streaming will become more accessible to many players and make it not necessary to have big hardware at home.

EA also revealed that it will be launching a new subscription tier for Origin on PC called Access Premier. Similar to Microsoft’s Xbox Game Pass, it will let members play the newest EA releases before anyone else, including “Madden 19,” “FIFA 19,” “Battlefield V,” and “Anthem.” It costs $14.99 per month or $99.99 per year and begins sometime this summer.

Read: EA and the UN partner to counter gender base abuse in gaming

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