The famous menswear brand Lawrencepur will be abandoned by Dawood Lawrencepur Limited (DLL). It is abandoning it to the associated company Sach International Limited.
The company’s board of directors has approved the disposal of Lawrencepur brand to the associated company, according to a stock filing.
The sale and purchase deal will also include the transfer of operations to Sach International Limited. But the control will still be in the hands of the previous directors who belonged to the Dawood family -Shahzada Dawood, Abdul Samad Dawood, Ayesha Dawood, Shafiq Ahmed, etc.
Back in 1954, Lawrencepur started its operations. The aim was to create a global brand name in men’s wear. Today, Lawrencepur has standing in all the major cities of Pakistan via its outlets in the leading shopping centers.
Sach International, the buyer of the brand is a listed firm in the textile sector. It is located in Lahore, Pakistan.
“Lawrencepur evolves itself as per the latest fashion trends and provides a one window solution for a complete men’s wardrobe. At Lawrencepur, we specialize in fabricating quality with the expertise of creating class and style to give you a lasting impression. Detailing and intricacy is a key to our range that truly reflects precision and perfection needed to set you a class apart.
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Lawrencepur brings immaculate tailoring with the promise of the finest fabric quality to its customers. Elegant and fresh, dynamic and progressive, we take pride in being known for creating suits that are not only flawless but timeless as well.”