Coca-Cola said that it would start using PET bottles in Sweden made only of recycled plastic in a first step towards expanding its use of recycled plastic in Western Europe.
The company also said that the switch at its Jordbro factory south of Stockholm would enable the firm to use nearly 3,500 tonnes less of the virgin plastic yearly.
The company also mentioned that surging the share of the recycled material in packaging was an effective way of curbing the CO2 marks.
Referring to its Swedish operations Coca-Cola said that this means a 25percent decrease of CO2 emissions yearly in comparison with before the transition when the portfolio comprised of nearly 40percent recycled plastic.
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The company uses 128 billion PET bottles a year globally, of which 205 million are in Sweden, as per the company spokesperson—Frida Keane.
Coca-Cola and competitors like PepsiCo and Nestle are stepping up measures to reduce plastic consumption as the industry reacts to the growing consumer concerns regarding global warming and plastic waste pollution.
Greenpeace—an environmental group back in October said that Coca-Cola was the biggest world producer of plastic waste for the second year in a row.
Keane said that the initiative in Sweden was the first step towards a company goal to use PET bottles from 50percnt recycled plastic in Western Europe by the end of 2023.
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