It has been announced by Coca-Cola that it will halt paid advertising on all its social media platforms across the world for at least 30 days. The company said it is not joining the official boycott of Facebook, it is just pausing advertising.
There has been a group of organizations that have asked ad companies to pull their ads out of Facebook. These group of organizations includes names like the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense.
Coca-Cola CEO and Chairman, James Quincey in a statement said, “There is no place for racism in the world and there is no place for racism on social media. The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.”
Also read: Ad Companies continue to Boycott Facebook
Coca-Cola on its Twitter account has shown full support to NASCAR’s only Black driver, Bubba Wallace.
It is pertinent to mention here that after the announcement by Coca-Cola, Levi and Dockers also decided to pause their advertising on Facebook and Instagram through “at least” July: “Facebook must take action to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and Dockers are joining the #stophateforprofit campaign and pausing all ads on Facebook.”