Numerous channels have opened up in Pakistan but there is not a single channel for kids.
Not until now.
The Ministry of Information under Marriyum Aurangzeb is all set to convert PTV Global in to children’s channel. It would be the first kid’s entertainment channel in Pakistan.
Marriyum Aurangzeb who is Minister of State for Information, said in a meeting on launch of Children Entertainment Channel that children content should be increased on all PTV channels.
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She demanded a detailed plan by PTV as to how they would incorporate kid’s programming in their channels.
Children’s entertainment is necessary in current times said Marriyum. She said that healthy entertainment for kids is essential. They need to get connected with our culture and history. Cartoons and other entertainment sources connecting kids with our values and ethics are important. We need content for our kids through which they can learn virtues like modesty, sharing, goodness, helping each other and make them inquisitive about the world around them.
PTV management was authorized to use their resources and come up with effective content for kids that can instill cultural and religious norms in the kids. In the meeting options were discussed related to this development, cheap and rapidly produced programs were discussed in detail.
Our children watch cartoons produced by foreign countries. Those cartoons display their culture and tradition. Now it’s time for us to show our kids our heritage. So this is a great initiative. We can hope that this will help instill positivity and optimism in our children.