Pakistan Digi Awards 2017 was held in Karachi to honor the struggle and effort of digital companies in Pakistan. Many companies were recognized and awarded in the ceremony including Careem, iflix, foodpanda, HBL, K-Electric, Daraz.pk and much more.
The award ceremony took place in PAF Museum, Karachi on the 7th of October. BrandE, Convex Interactives, FM 91 and ARY Digital collaborated to organize the event.
There were four categories of award, Digital, Technology, Mobile and Online Marketing. For one award around 24 companies, brands and personalities were nominated.
Careem best transport service online award:
Careem received the best transport service online award. Sadeeya Munir received the award on behalf of Careem.
In a couple of years, the ride-hailing service has come a long way in Pakistan. It has created its own name and identity despite the competition. The company keeps introducing exciting offers for the people ranging from monthly packages to air services. The peak factor has been its main issue throughout its journey but let see if it can find a solution to that too.
Must read: Q/A with Careem App
Other than Careem, Best Digital Startup award went to iFlix. Best E-Commerce award was given to Daraz.pk. Most Effective Digital Media Agency went to GroupM. Best Discount Deals Application was given to Vouch 365. The best Food ordering app was awarded to Foodpanda. Best Lifestyle Application was Peekaboo. Best Social Media Campaign (Instagram) was given to HBL. Best Digital Marketing Campaign on Social Media and Best Use of Creativity was awarded to K- Electric. Best Website of the Year went to Bank Alfalah.
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.