Careem is planning to launch its food delivery service in Karachi, Pakistan following the successful launch of the service in Jordan.
According to the publication MENAbytes, the ride-hailing service is presently contacting various restaurants in Karachi and onboarding them for the launch of Careem Now in the span of the next few weeks. Karachi has got a vast selection of restaurants and a successful project at the city could assist Careem in getting a big market share via the country.
Presently, Careem provides delivery service via its app which could be used to practically get anything delivered. However, when it comes to food, if one wants the taste to last then one requires a dedicated service for it. Careem is definitely serious about its food delivery service, mentioning that at the time of launch it plans to spend nearly $150million for making it successful.
As per the Managing Director of Careem—Adeeb Warsi more than 85percent of the present delivery services are done through call-and-order methods.
Careem could offer an extensive superior service via its infrastructure and network.
Careem and Uber recently surged the prices of their rides owing to inflation and devaluation of the currency as well as the hike in petrol prices. With a dedicated food delivery service, users would be able to stay at home and order food directly at their place just by paying a small fee.
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