Careem—the leading ride-hailing service has introduced mobile recharge payment services within the Careem Pay Wallet all across Egypt and Pakistan.
The services would soon be launched for the United Arab Emirates and Jordan.
Careem has gotten into the payments space with a closed-loop peer-to-peer transfer in the month of November 2018 as part of an extensive, ambitious payment strategy. The Careem Pay Wallet is the most downloaded wallet in the Middle East region and 1 in 3 rides booked by the Careem customers are paid for through the Careem Pay Wallet.
As Careem is advancing towards its super app strategy, payments capabilities would be a significant enabler for providing multiple products and services and being host to the third parties.
Junaid Iqbal—the Managing Director of Careem Pay said that the company’s payment offerings would be the basis for it to become the super application of the region.
He said that Careem’s Pay Wallet is the most downloaded digital wallet in the market and that they would continue to add many such more products and services that could be paid via the platform of Careem.
Junaid Iqbal further added that with just 14percent holding a bank account, there is a huge opportunity for Careem to serve this unaddressed audience and make them take part in digital finance. He added that the option of purchasing a mobile recharge credit is the start of many more ways in which they plan to simplify and improve the lives of the customers.