Careem—the Middle East ride-hailing company on Sunday said that it had expanded its services in Sudan. The ride-hailing company is one of the few international firms to get into the country since the US economic authorizations have been lifted last year.
Sudan is dealing with the economic crisis as a foreign currency deficiency and a raised costly black market for dollars has weakened its capability to import and that has raised the prices.
Careem, which announced about the availability of its services in Khartoum—the capital of Sudan, has appointed ten Sudanese employees and has signed up hundreds of drivers to its app for launching operations.
The firm hopes to have as many as thirty employees in Sudan and be present in at least one more city which is situated in the northeast African country by the end of this year.
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Ibrahim Manna—the Managing Director for Emerging Markets told Reuters that his objective and target is to cover as many cities as possible in the span of next one or two years.
Manna added that Sudan as a country has the potential of being Careem’s biggest markets in terms of the number of trips taken owing to the size of the population and the demand for the transportation services.
Careem would be competing against the many domestic ride-hailing apps, like Tirhal, however, not with Uber Technologies, which is at the moment not operating in the country.
The Dubai-based ride-hailing service is Uber’s main rival in the region of Middle East. Both the companies are competing in most of the region’s significant cities which include Dubai, Cairo and Riyadh. The previous year it became the first ride-hailing company to provide services on the Israeli occupied West Bank.
Careem has got the plans of reinvesting the profits in Sudan back into the nation over the timeframe of next two to three years as it expands its business there, as informed by Ibrahim Manna.
Remitting cash would be tough from Sudan owing to the country’s difficult hard currency shortage.
International banks remain cautious regarding doing business with Sudan which remains on the United States list of the country sponsors of terrorism besides North Korea, Syria and Iran, although, economic sanctions have been lifted by the US.