In today’s era, you cannot target women and get away with it. Women today know how to stand up for their rights. They are talented, skillful, competent, and successful. Advertisements need to grow up now and realize this fact.
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Recently Bata introduced an ad with a man’s picture and the tagline read ‘Womanizer & Comfortable With It’.
This ad picture received huge criticism and Bata faced social media backlash.
Let’s look at the reactions of people.
— Mian Ehsan ul Haq (@ehsanulhaq31) November 19, 2017
#Bata shoes has gone nuts. ?
— Tayyaba Rana (@Tayyabazworld) November 19, 2017
Dear friends: stop wearing Bata shoes after this sexist ad. Unless they pull these ads and apologise, no more favourite Bata slippers, which were the most comfortable. #DontGetComfyWithSexism pic.twitter.com/BOkcsGLvIp
— Majid Ali Zardari (@MajidAliZardari) November 19, 2017
Pathetic marketing by @batashoes . What exactly were you thinking when you ordered, these are to be printed and displayed in our outlets? That men would drool over these when they read womanizer? ?
— H A (@jaded_wanderer) November 18, 2017
— raima (@raima76) November 18, 2017
— Little Lodhi (@littlelodhi) November 18, 2017
Dear friends: stop wearing Bata shoes after this sexist ad. Unless they pull these ads and apologise, no more favourite Bata slippers, which were the most comfortable. #DontGetComfyWithSexism pic.twitter.com/MHCqQdjyRc
— SenatorSherryRehman (@sherryrehman) November 19, 2017
— Saima Ajram (@SaimaAjram) November 18, 2017
Bata apologized for the ad via this statement.
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.