Reduced prices are loved by the customers but not by the manufacturers, still, Apple is going to take this step to increase demand for its latest flagships. Apple is the company which normally do not run the business by tweaking prices, Apple usually does not cut prices of its products except the older models which have to be cleared before the new product is launched.
US tech giant might cut the prices of its latest flagships including iPhone X, iPhone 8 and iPhone 8 plus. Some reports say Apple is only considering slicing the iPhone X prices by the next year due to lower than expected demand for the phone. However, all the iPhones including iPhone 8 and iPhone 8 Plus are not meeting the sales threshold, if this is the case, then ultimately Apple has to reduce the prices of iPhone 8 and iPhone 8 Plus as well.
Some critics blame Apple itself for weaker demand, the major reason for decreased sales during 2017 is that Apple was unable to deliver much in certain regions where the sales could be boosted. Those regions were affected by the supply and demand imbalance, countries like Taiwan, Singapore and surprisingly the US as well.
According to the sources, the expected price cut is $50 initially which is not much attractive to consumers. But if the sales remain stagnant after the first slash, Apple will attempt another larger slash to push the sales.
However, the timeframe for price cuts is unknown but rumors suggest Apple is going to announce new prices in the beginning of the year 2018 which go also take little longer till March when the company will host a keynote at the event WWDC 2018.