When Steve Jobs was around Apple was flourishing in terms of Business, Technology, Innovation, quality and almost everything. After he died Apple has started facing difficulties in the business, that is the real difference one can make. What Steve Jobs quoted regarding business read it yourself.

 

Great things in business are never done by one person. They’re done by a team of people.

 

Innovation distinguishes between a leader and a follower.

 

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

 

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

 

Japan’s very interesting. Some people think it copies things. I don’t think that anymore. I think what they do is reinvent things. They will get something that’s already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.

 

We hire people who want to make the best things in the world.
There’s no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.

 

Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: ‘Oh, that’s just the way things are done around here.’ Nobody knows why they do what they do. Nobody thinks very deeply about things in business.

 

Apple took the edge off the word ‘computer.’

 

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

 

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

 

Our goal is to make the best devices in the world, not to be the biggest.

 

We’re just enthusiastic about what we do.

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