Swvl—an Egyptian bus-hailing service has started its operations in Lahore, which offers affordable and comfortable buses for daily travelling.
Travelling is a major issue in Pakistan. the badly constructed roads, annoyed drivers, and a lack of affordable transport options are a nightmare for many.
It is same as the coaches and buses which run in the city, however, instead of a first-come-first-serve system, the reservation has to be made online.
Presently the company has got a fleet of air-conditioned 13-seater Hiace and 21-seater buses. It has recruited both full-time and part-time drivers who are paid on a per-ride basis.
The fares are charged based on the travelled distance, beginning from Rs.50 for a 25km ride. There is no increase in the pricing which means that the rates are fixed and also there is no change in the rates during the rush hours.
The payment is done via cash, however, online payment options would also be introduced soon.
Swvl—was founded by 3 young Egyptian entrepreneurs—Mahmoud Nouh—the COO, Ahmed Sabbah—the CTO, and Mostafa Kandil—the CEO.
General Manager—Shahzeb Memon said that their target market comprises of young individuals who prefer comfort and reliability in manageable finances.
He said that the service is not just targeting the previous ride-hailing users but is making options for a large population of Pakistani individuals who were unable to afford the earlier introduced ride-hailing services.
Swvl plans to make its places in the market by offering transport service at cheaper prices than the rickshaws, taxis, cars and other ride-hailing services.
The company intends to have a presence throughout Lahore. The service would then be expanding to Karachi by year-end.
The company plans to provide quality customer service and the maximum number of routes. The company has already made a mark in Kenya and Egypt and they believe that their expansion in Pakistan would be a big hit.