Social media has become one of the most effective instruments of marketing. It is one of the best channels for brand marketing, owing to its ability to reach a wide audience. Its advantages are often restricted to larger brands only, since social media marketing has a huge potential to highlight those brands. However, a sound social media marketing strategy can allow smaller brands (the “lesser titans”) to rapidly scale the ladder to promote their businesses.
- Use a unique and consistent voice
The first tip for social media marketing is to have a consistent tone of marketing. This tone is instrumental for establishing a brand identity. Identifying the voice of the brand is more than just an internal practice. This exercise helps consumers identify the brand among the crowd, which is the foundation for establishing any brand in the marketplace.
One of the key considerations regarding social media is that sooner or later, something is bound to get ugly. One key characteristic of any brand is that it should be able to sustain itself through any such turmoil – be it a depression or a flurry of complaints. Social media marketing instruments are perfect tools for highlighting the brand prominently in the marketplace when competitors are relatively less active.
- Engage and influence
Social media is composed of innumerable voices. Like the real world, the influential voice wins the others over. On a similar strain, an influential voice is bound to win over the entire marketplace. Engaging content and collaterals constitute the key to achieving this.
- Consider the “Time” Factor
Time is one of the key factors in social media marketing. Considering that this is one of the most dynamic facets of the online marketplace, it is imperative to respond to any situation or requirement promptly, and with full engagement. Availability thus becomes an important ask for a social media marketer or marketing manager.
- Focus on the customers
Every brand is always fighting for territory on social media. It is important to remain engaged and focus on what draws the attention of the consumer. It is important to build positive and fulfilling relationships with consumers. If the brand has specific domains of expertise, it is important to remain focused on those domains and keep them acquired. Any competition needs to be strategized and dealt with accordingly.
- Evaluate the channels
It is very important here to evaluate the effectiveness of any collateral being used for social media marketing. Since it is not always possible to concentrate on all marketing channels, it is also imperative to identify the most effective channels for acquiring traffic, and to use the right forms of collaterals to promote one’s business in those channels. The effectiveness of any channel or collateral may be evaluated experientially.
- Try multiple marketing strategies
Finally, the “X Factor” of social media marketing is to assess the effectiveness of the marketing strategies and ensure that the plan remains scalable. While keeping the most influential strategies at play, one should also try out additional strategies simultaneously to ensure that not a single stone remains unturned. That should ensure that the social media marketing campaign is not reduced to an ephemeral marketing strategy.
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