What if I tell you that there’s no preset rule to find an ideal blog post length?
In this pragmatic world, you’d never find perfection. But, things are only assumed as perfect under a given situation. Some would endorse the manufacturing or weapons. While others would abandon them. And yet, both stands veracious according to their understandings.
Just like the real world, the internet is also not a perfect place to set rules. Even those setting rules deny them at some point.
One such rule (not exactly a rule) haunts many, including me – the length of a blog post. Some experts say to produce a minimum 1,600 words blog post, while many don’t follow this recommendation. There’s a war among the experts, which is not going to end, anytime sooner.
In my post How to Create YOUR SEO-friendly Blog Post?, I favored the production of a long blog post. But, my opinion was all backed by the type and necessity of the blog. If the topic requires a long discussion, a longer post is recommended. Otherwise, for a news-based content, the words could be kept at a minimum level.
So, now a question arises – how’d one decide the ideal blog post length for his next content? This is going to be our topic of discussion today.
To answer the question, I had to go through a short research. In my findings, there are several factors which could help you decide in setting your blog post length.
The discoveries are described below with some supportive evidence.
The Secrets to an Ideal Blog Post Length
How Frequently do You write?
The length of your blog post is indirectly proportional to the frequency of your postings. If you’re writing on daily basis, a blog of 800+ words is good to go. But if you plan to write long blogs, you’d reduce the frequency of your postings.
Compare the frequency of publications by expert bloggers. Those focusing on long posts usually post 2-3 times in a week. And those writing short (news) post on daily basis.
The key here is – your presence. You’d write short blog posts daily to remain with your audience. Or, you’d write long posts 2-3 times a week doing the same.
Quality Outvalue Quantity
No matter what the blog post length is, the key factor to remember is the quality. Quality can never be compromised. And it has nothing to do with the length of your blog post.
The simple rule here to follow is – focus on quality first and then quantity.
A Fresh Content can Change the Blog Post Length
When someone asks you to produce a unique content, they don’t mean to create something new, something never published before. They only mean to produce a fresh content.
In the blogging world, it’s irrational to come up with a new concept every time you produce a content. Not even the experts could do this. But they know another way.
There are countless ways to share information. You can juggle with your own existing content and produce a new one. You present an existing content to relate to a specific industry. Or you’d just modify the content based on the updates by the search engines.
In doing so, you’d be producing a fresh piece and also could increase or decrease the blog post length. All it depends on your creativity.
5 Factors That Will Increase Content Shareability and Top 5 Tips To Improve your Search Engine Rankings both by Yasir Zeb of researchsnipers.com talks about tips to increase a blog’s rank. But both are presented with some modifications.
The factor to consider is to produce a fresh content every time you plan to write, playing with the length accordingly.
Provision of Information
Earlier when search engines weren’t very strong, it’s easy to manipulate them by a poor and lame content. Of the many Black Hat SEO Techniques, implanting unnecessary keywords, making a blog less informative was one followed by all. Everybody knew back then how to increase traffic on a website or a blog.
But since the wise decisions of counterfeiting algorithms, search engines aren’t easy to fool around. The spiders bury the keyword stuffed and uninformative dummies deep in the search results.
Information also seeks an attention of the spiders. And they’re smart enough to compare the information provided with the uninformative dragging parts, and then rank the content accordingly.
In easy terms – offer an information to readers without stuffing unnecessary paragraphs.
A Blend of Different Content can Reduce the Length
Blogging or content writing is all about marketing. But it’s just one way to attract both the readers and the web crawlers. What if we incorporate more content in one?
Images, videos, infographics, slides, and podcasts – all are different forms of content and all could lead to high traffic generation. The most common blend of contents includes; (i) a blog (text) & (ii) optimized images.
If you mix two or more content in one single unit, the blog post length could be reduced easily. And yet the basic purpose could be achieved, which is traffic generation.
Not only they help in traffic generation, but a mixture of contents seems more attractive to any blog or website.
Creating a Drama with Varying Blog Post Length
A single type of tone, length of a blog, and the topic could lead to dead ends. If you believe longer content is the new rule, try breaking it sometime. Not only you’d like it, but your audience would also find it interesting.
Also, your audience would never remain the same. They’ll be changing. There’ll be a group who knows when to find you. And then there’ll always be a group leaving you just because of your old methods of increasing blog traffic.
This technique is, however, not followed and recommended by many. But if you’d try different methods to conquer the hearts.
Try something new every now and then. This creates a phenomenon of suspense. Your followers might come back looking for something new on your website or blog. And this could help in retaining your audience.
Writing Doesn’t Only Mean Blogging
There is a slight distinction between an article and a blog. A blog is a relatively small content, while an article is larger. But blogs today are just like articles. They are informative, lengthy, and have a blend of different contents.
So since the meaning of a blogging is now similar to an article, you’d try to add reviews, news, or editorials being part of your blog. It’s all about how creatively you attract your audience.
Is it Easy to Find Your Blog Post Length, Now?
I’m pretty sure that after reading this blog you’d be saying – there wasn’t anything new. And you’re right. But these are some of the secrets we often forget while blogging.
Yet, this blog creates a freshness by bringing the old memories you once developed. And following these tips could help you decide your next blog post length.
If you disagree with my suggestions, don’t hesitate to share your critics. And do enlighten us with your understandings on blog post length.
Thank you for being here!