Second half is a whole new ballgame
Content marketing is an inseparable thing from content creation. Once you have learned ways to create quality content, it’s high time to jump towards promoting your own content. Many of us think that creating a content is all that we need to know. But the job isn’t completed yet. We do need to promote our own content. Take a real-life example. You know how to drive and you’re the best among your mates, but you don’t know what do the signs on the road say. Not knowing the rules of driving puts you in more danger than not knowing how to drive. Just like this, you also need to learn ways of promoting your content besides knowing to create one. Keeping this in mind, I’ve discovered few content marketing ways which would help you grow stronger.
WHAT IS CONTENT MARKETING?
Before going further, understand what content marketing is:
CONTENT MARKETING means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.
Now, it would be clear that content marketing is a blend of creating and promoting content.
The basic purpose of marketing a content is its promotion. You could be promoting a product/service, a business, or even your own blog. Anything which could become a part of your website is content. Blogs, infographics, images, eBooks, videos, and podcasts are all examples of content.
Now you know content writing and content marketing are inseparable items, it’s time to get started.
CONTENT MARKETING WAYS
Keywords form the most valuable part of your content. Optimize it awfully, and you’ll lose. Once you’ve created your content, you need to find the focus keyword. Every content is created with a purpose to serve. Find the purpose of your content and you will have your keyword. Now you need to optimize it.
The easiest technique to optimizing your content is provided by plugins like Yoast SEO. Yoast SEO guides you to add keywords to several sections of your content to make it more search engine friendly. But, if you don’t have it you can beat it. Answer the following in YES to optimize your content:
- Does your article heading has a keyword?
- Does the page title have a keyword?
- Have your page URL been incorporated with a relevant keyword?
- Do you have added keywords in your content?
- Have you added a meta description with a focused keyword?
The answer to all in a YES ensures keyword optimization of your content.
GET SHORT LINKS
Keeping a URL short is easy to remember. Many third party services offer a link shortening option, but it’s always a better idea to create a link which is short in itself. For example, if your content has a focus keyword CONTENT MARKETING WAYS, it’s advisable to create a link which takes the user to the same page.
Services like WordPress and Twitter, however, offer a link shortening option. You can use these services to edit your link and get a short one.
REFINE YOUR HEADLINE
The first and impacting thing for your audience is your headline. While creating your content, give high value to the headline. Incorporate the below points while writing the headlines:
- Keep it short
- Make them memorable
- Add a focused keyword
- Make an offer to the readers
- Give a meaning to the headline
Also, try to make a habit of creating multiple sets of headlines. Use them from time to time to analyze which tagline attracts most of your traffic. Once you get the results, change the headline to that high-traffic-producing headline.
POSTING ON SOCIAL NETWORKS
While keywords make your content searchable, social media networks also play a huge role in content marketing. Once you’ve published your content, share the content immediately. There’s no purpose of delaying to sharing your content.
Posting on social media networks has several options. You could schedule the post using third party tools like Hootsuite. However, these tools are usually ineffective as compared to scheduling using network’s own plugin. For example, you schedule your post on Facebook using its own scheduling option.
When posting the content, follow the below steps to make them more readable:
- Write a short description of your content. Use separate description for every network.
- Use different images on different networks to increase the chances of more clicks. A same image and description all over social media networks lose the chance of more clicks.
- Post your content manually as soon as the content is on the internet.
RE-POST YOUR CONTENT
Reposting your content on existing social media networks is never a bad thing. But don’t post your content again on networks like Facebook. Posts on Facebook can be re-called again easily and it gives a dirty look if you have posted your content again and again on your timeline. However, sharing your content on different pages and groups isn’t a bad practice. For Twitter and LinkedIn, you can repost the content.
When reposting, don’t use the same old image or description. Create a new description and image to give your content a new look.
DRAW IMAGES FROM TEXT
Images work better than words. They’re more memorable and leave a footprint in readers’ mind. So how about if you could get a chance of creating new images from your existing content? Find the latest content (blog post, article, or any other content); conclude some important facts, create an image or two using those facts (using your own creativity or by a third party tool like Canva), post these images to several social media networks from time to time. You now have a new post to get more traffic.
Note: same content marketing ways could be repeated with this newly created content.
EMAILING YOUR CONTENT
Now it’s time to share your content via email. If you’re running a website or a blog, you must have subscribers enlisted. To keep them keep coming back on your site, you must send them the updated content through email. Remember, don’t overdo the emailing, it would only make your subscribers leave you.
When sending your content through an email, remember to add some spice to the email content. Create a catchy headline that grasps your audiences’ attention and elaborate your content. It should sound informative and should be offering something. But keep it short and interesting. As for images, it’s better to make no changes as to avoid confusions.
Content marketing might sound easy to you, but it isn’t as easy as sharing an update on Facebook. Just like traditional marketing, you need to learn the depths of content marketing ways. Or else, your content would be buried deep under the many pages and no one would be there to reach it.