How hard could it be to write a blog? Blogging is NOT painless as many imagine. Bundle of bits needs to consider while blogging. Grammar, tone, target audience, and SEO are few which constitute blogging. While these are few of the blogging do’s, there are numerous blogging don’ts which we often ignore. Before talking about the blogging do’s and don’ts, let me highlight that every blog is written to serve only one purpose – marketing.
Be it a blog for fashion or a fashion icon, marketing is the core of every content we produce. So, this must never be forgotten. However, this post is not about marketing your blog, but it’s about blogging tips.
While there are thousands (or millions) of blogging tips on the web, I’ll talk about only three blogging do’s and don’ts, here.
Plan topics for your next blogs
Being a blogger, you can’t do everything on your own. You need to follow many to produce a prototype. Of the many mentors I track, Ashleyidesign is one. She is a blogger, graphic designer, and a marketing consultant. I have been following her (I believe) for the past two years. And she’s been a great institution. But as of the last blog, I would’ve to go against her opinion. It isn’t that whole content but, her one tip made me think different.
Ashley Irving, in How to Easily Generate Valuable Blog Topics Every Week
Once a quarter (before it ends) I think of a theme or overall idea for the next quarter.
Admit it – planning is core to victory. But a planning in the selection of topics for a period of three months is way too long. On the contrary, a planning for a week or two is more fruitful. You can select a topic for each day and then the writing would be easier and much effective.
In my defense, if you choose one topic for the next quarter you might start losing your own interest. You could be circling around one topic only.
In addition to this, your audience might also stop coming back. You need to keep the curiosity of the reader intact. And when you’ve more to talk about, more traffic will stay on your blog and for long.
What Ashley should consider is creating a course around a topic in addition to regular blogging.
Not every content needs to be long
The length of a blog or article is another considerable factor while writing. Again, you’ll find many saying that a content of 2500 words or long is more SEO-friendly. While it’s true, you, however, can’t drag every content to match this length.
Imagine a new visitor lands your blog, read 2500 words on one go, finds it informative, and decides to subscribe to your weekly newsletters. It’s a good sign that you now have a promising reader. The next blog is again 2500 words long, is informative and interesting, but this time the reader doesn’t want to stay longer. He might have more to read or is looking for some specific information. But these 2500 words seems too long for him to read and he decides to move to another website. You might lose him forever.
It isn’t a rule of thumb to create every content as long 2500 words. You need to think like a reader. Who’s got time enough to spend reading 2500 words in one go? You’re a writer and writers are creative beings. You don’t have to think like a machine. Write a content of up to 1000 words and post it. As for the long (and so-called SEO-friendly) content, plan one topic forming 2000 or above words. This content must be well-planned, well-organized, and well-research, and must be written once in a week.
Keyword density is history
This blogging do’s and don’ts tip is as important as marketing your content. Try to follow this all the time.
Earlier when SEO was booming, contents were flooded with keywords. From top to bottom, keywords were everywhere. Seemed like it’s only for the web crawlers. And it’s the norm back then. But now even the crawlers are smart. They will dump your content if found overloaded with keywords.
Having said that, it doesn’t mean that keywords don’t matter now. They do, but only if you use them smartly. There is no rule for keyword density today. They must only come where they are to be called.
Follow one rule (for now) – write for humans only. Once you’ve written the content, you could now go back and review it. When reviewing the content, you’ll (for sure) come up with an idea to tailor a space for a particular keyword. Now you have a content for your readers (the humans and the machine).
Blogging Do’s and Don’ts – Summary
- Choose few topics and distribute them over the period of a week or two. These topics could then be taken in depth in the next week(s). Besides this plan, create a course keeping one topic under consideration.
- Add to your plan – the length of each content you produce on daily basis be around 1000 words (not too lengthy). Except one, which could go up to 3000 words (as necessary). Every content should be well-written. Being the express content of the week, the long content must be very well prepared.
- Don’t focus too much towards keywords. You’ve plenty of ways to market your content. Write for the humans first and then think of the web crawlers.