When it comes to internet marketing, the first thing that anyone needs to do is to learn that the time to take action is always “now”. In other words, the online market is too dynamic and any internet marketing strategy is most effective only if it is implemented immediately.
The first arsenal up the sleeve of an internet marketer should be inventory. For content marketing, inventorying information is exceptionally important. A rich portfolio teeming with solutions is worth multiple winning strategies, primarily because it does contain all the winning strategies. A robust inventory should be backed up by well-defined methodologies for evaluating a scenario and deploying the right solutions. The inventory must be organic and hence, should have the potential to improve or burgeon over time. This is also true for the strategies, which should evolve based on the changing face of the market.
- Getting a head-start
Internet marketing requires as much dedication, as does marketing for a real business. Careful observation of buyer responses and competitors’ strategies can provide valuable insight into what may become a winning strategy in the online marketplace. Considering how dynamic the virtual marketplace is, even the most insignificant head-start might amount to thousands of dollars of revenue. This is especially true during the initial stages of the campaign. To make a campaign soar, one requires a long runway, a good push, and the velocity to catch the wind.
- Diversifying sources of inbound traffic
One of the biggest mistakes made by most internet marketers is their heavy reliance only on SEO to draw traffic to their sites. Any update made to the search engine algorithm would bring the entire traffic of the site crashing down like a pile of dominoes. Therefore, diversification is recommended. A good internet marketing strategy should involve multiple sources of inbound traffic. Social media marketing is a viable option in this regard. The inclusion and distribution of videos as marketing devices has proved to be very effective in generating inbound traffic and increasing sales. Other sources and strategies, such as link building, are also recommended.
- Audience analysis
Every internet marketing strategy should have a foolproof audience analysis strategy. This enables the overall internet marketing campaign to understand the audience that a site or business is catering to, and also to evaluate the needs of the consumers. This is performed by closely analyzing consumer behavior and observing trends in their purchases on various sites.
- Foreseeing the customer’s needs
A thorough understanding of the audience bears another significant advantage. It enables a site or business to cater to a demand even before it is generated. For instance, if a customer arrives at a marketing portal looking for a particular product, there may be an add-on or related product that might be the next requirement in line for that same customer. Providing a customer with a link to the add-on product on the same page as the primary purchase, not only improves sales, but also contributes to customer retention. The next time the customer requires a similar product, it is very much probable that he or she would return to the same site to purchase it.
- Guiding the customer
The ulterior goal or motive of any marketing campaign, either PPC campaign – online or offline – comprises two steps in its strategy. Firstly, it allows the consumers to understand how a product or service is effective in addressing their requirements. Secondly, it should ideally guide the consumers to a point where they can actually purchase the product and deploy it. Therefore one of the key strategies of any internet marketing campaign is the development of this kind of strategy, where the campaign acts as a magnet for users and eventually guides them (through as few links as possible) to the point where they can complete the purchase.
- Convincing a prospective buyer
An important factor that is often easily overlooked here. Even though the users need to be guided via as few clicks as possible, by the time the users reach the page where they can complete the purchase, they must have enough information to be able to decide to purchase without having second thoughts. This is where the quality of the site content goes hand in hand with the site design. In this regard, it should be remembered that high-quality site design and content have the potential to turn a visitor into a customer. Such elements create the vital first impression that can evolve into trust, confidence, and eventually, long-lasting relationships.
- Focusing on products
Another mistake that internet marketers often make is that the diversity of their campaigns often overshadows the actual products. It is important to ensure that no matter what the winning strategy mandates, the campaign must have a simplified approach that does not confound visitors with barrages of taglines and graphics. At the end of the day, the customer is simply interested in buying a product or service. Therefore, the merchandise should always be at the forefront and the marketing elements should push them ahead. It should not be the other way around.
- Using SEO to increase inbound traffic
SEO is not the only solution, but it is a valuable element in any internet marketing strategy. It is a cost-effective solution that opens the floodgates for inbound traffic. However, in order for an SEO strategy to succeed, it is important to consider the dynamicity of the marketplace. Keywords associated with any product, service, or campaign should be revisited and updated on a regular basis. Competitor analysis should also be performed to ensure that the campaign is always a step ahead. Read more…. about universal SEO strategy on Moz.
- Leveraging the benefits of social media
Last but not the least, it is important to ensure that the customers also work towards bringing new customers to a site. Social media plays a significant role here. The involvement on social media can be quite extensive, including existing customers, potential customers or leads, and others who might be interested in the services or products offered, but are not yet aware of the site. Building an email list also helps. It is to be remembered that the success of any internet marketing strategy hinges on its reach and expanse across networks. Read more…..about 10 laws of social media marketing on entrepreneur
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